How to be a Big Fish in Any Pond
Golf policy Marketing StrategiesMany golf courses exertion to gain a contentious advantage by continuously dropping their price. This marketing strategy will inevitably fail over time because you create a perception of being a allowance golf facility. You will begin to attract the ''Bottom-feeder Golfers'' who rarely spend any cash in your proshop or bar and normally carry baloney sandwiches in their golf bag. Why not just become more lively to citizen who like to spend money for potential services? There are several good lures you can use to catch these golfers with money:
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1. Throw in the Towel
Don'T allowance Your Prices - Instead - Add Value! Price cutting is finally a losing game. A good advent is to add value so you can increase rather than decrease prices. Your focus should be on looking creative ways to differentiate your golf procedure and your customer service. increase examine so much that you no longer have to compete with the price cutters. Plainly do more efficient marketing and get so busy that you have to raise you price.
All your ads should create value propositions that furnish enticing offers and premiums for a great golfing experience. You can ''Throw in'' a golf towel, hat, complimentary lunch (Hot dog & Coke), range pass, yardage book, poster or a screensaver. By adding these types of premiums, you can precisely raise your price to more than cover the cost of the selected and create a higher perceived value at your club. However, you may want to limit these promotions to your tee spots that are already in high examine (such as weekend mornings) so you can raise your fees considerably without it affecting your traffic flow. Consider how the Airlines do this with ''Space Available'' in First Class.
The exception to the rule of discounting is to use it as a repaymen for your most loyal customers. Give financial incentives to citizen who buy in volume and pay upfront. Have allowance programs for the players who want to buy a 20 round pass or a series of 10 lessons.
2. Make it like Disneyland
Think about how much fun it is to go to Disneyland, ''The Happiest Place on Earth.'' The Park is all the time immaculate and the staff are highly trained to make citizen smile.
Disney is in the entertainment company - and really, so are you.
Everything at Disney is designed for fun and creating memories. It's more than just a theme park with rides. In the same way, your golf procedure should be more than just golf - it's about the perceive you help them have.
Think about how you can raise the level of customer service and heighten the ''Wow'' factor at your golf facility. How can you make the whole perceive at your procedure more enjoyable and entertaining.
How about making sure your washrooms are impeccable (Women rank this as the #1 most foremost value in a potential golf course).
Why not serve vanilla scented towels at the turn? Make them hot in a microwave on cold days and icy cold on hot days. Very refreshing.
How about having a amiable guy that greets you as soon as you arrive and takes your bags to the range or beginning tee? Dress him in white coveralls like at the Masters.
What about giving your Marshalls Instant Replay vouchers for disgruntled clients? Have them give balls away to citizen hunting for their lost balls! (This precisely helps heighten slow play and just makes citizen feel better. The marshall is now seen as a friend rather than a policeman).
How about fun, cute Cart Girls who have been given great training and know how to make citizen smile.
Why not take a digital photo of every golfer at your signature hole and send it to them by email? (How's that for collecting email addresses? Disney now does takes digital pictures with some of their rides - and even charges you if you want the printed photo!)
What about having a few more ''Fun Tournaments'' with crazy prizes and great group events afterwards. Build a sense of community.
The point is, you should make it your goal to have your golf procedure become ''The Happiest Golf procedure on Earth!''
3. Do it Like Cheers! Remember the Tv Show Cheers? Why did citizen keep going to Cheers? The rejoinder is in the song, ''Where everyone Knows Your Name.''
It teaches a great chapter - Build loyalty straight through anticipated personalization. Here's several personalization hooks you can use:
Create a favorite Golfer Loyalty agenda where you repaymen your best customers. If you'd like to see more about a complete loyalty marketing agenda we've developed, view details at www.preferredgolfer.com. Train your staff on how to remember names. create photo directories of your members for staff review. Have a rewards and incentives for the best ''Name Rememberer.'' create all kinds of special group events at your club where it's very easy for citizen to get to know each other in a fun, informal way. Make sure there's some ''Intentional Interaction'' so it makes it easy for citizen to connect, even if they're new to a group.
4. become Heroes In Your Community How would you like to make a inescapable impression on your community and earn the right to get some ink from your local media? Here's a few ideas:
Have programs for kids to build birdhouses straight through the school woodshop for your golf course. This agenda can be especially efficient with special needs kids - allow them install the birdhouses on the procedure and make a meaningful offering to their community. Have your staff become experts: Let your chef host cooking classes. Have your superintendent host workshops on flower gardens, pruning, thatch control, lawn fertilization and maintenance. Have your golf pros teach etiquette classes to the juniors - complete with a nice graduation ceremony.
5. Use Exceptional Photography to create an Indelible Impression You only have one chance to make a good first impression. Great golf procedure photography is vital to enhancing your image and branding. Make sure you have at least one superior photograph of your signature hole so that citizen will be enticed to play your course. Great photography is the easiest lure you can use to catch golfers with money.
Want to see some remarkable Golf Photgraphy? Check out the work of 2 times "Golf Photographer of the Year" John Johnson at www.golfphotos.com Using these 5 strategies will allow you to differentiate your club from the competition and you will
Become A Big Fish In Your Own Local Pond!
Cheers
Colin Goehring
You can view this description with Html, graphics and remarkable golf photography here
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